Here are five events where the planning, production and execution are great examples which corporate event managers, well any event planners really can learn from. Of course each one is executed by the best event management company…or companies which makes it even more worth a while to pay attention to.
1. The Superbowl – Entertain Me
Each year the Superbowl is the most watched event on American television, that’s 111 million viewers in one day. The most anticipated moments of the entire event, except the final touchdown, are of course the commercials and the halftime show. The cost of a 30 sec commercial spot is 3 million dollars. Yes you heard it, this is obviously b/c of the huge market exposure and potential $$$.
Lesson Learned = A good chunk of your corporate event attendees will be there for the entertainment. Corporate entertainment is a huge task, be sure to watch/hear/participate in the entertainment selection process with at least one other person, who has different taste than yours, before you hire them, this will give you a healthy perspective and a guarantee that your guests won’t…leave. Click here for some ideas.
2. Olympics – The Master of Ceremonies
The Olympic Games are one of the most ancient traditions of modern civilization with rich history and participation of athletes and audiences from around the world with no difference in culture, color or religious beliefs. The most spectacular part of the Games are the ceremonies. From the Opening and Closing ceremonies to the speeches, Olympic flame and medal ceremonies the Olympics don’t spear a single detail. People love these ceremonies because it is something that gives them structure, a feeling of belonging and a feeling that they share something with everyone else in the audience.
Lesson Learned = Treat your corporate event like the Olympics. Make sure that your event is structured. Invest some time into planning a great Opening and Closing “Ceremonies” and make sure that the event is broken down into sections that show the progression of the event. Make sure to pay close attention to how you maintain people’s attention, so that everyone knows what’s going on at all times. Take a look though audio visual equipment catalogues, like this one, to get ideas for how to display useful information during your event…it’s also a good secret place to find inspiration.
3. Cannes Film Festival – Exclusivity
The Cannes Film Festival is one of the most exclusive events in the world, even for the Stars, who aren’t all invited to attend. The festival started out as a cultural event during WWII in France and slowly grew into an international array of talent and recognition. The festival is Star packed but at the same time non-public which makes it unreachable and yet the most talked about event in the film industry.
Lesson Learned = Make your corporate event attendees feel special. Show them that this corporate event has been designed and tailored just form them, because they are part of this company and they are special. Employee recognition awards are something that always works, but there are lots of ideas that you can easily fit into your event.
4. The Royal Wedding – It’s All About the Preparation
The royal wedding of Prince William to Kate Middleton has been the most anticipated event in Europe and the world since the announcement of their engagement. It has also been one of the most documented events. The preparation for the event has been an enormous event in itself with top notch designers, caterers and architects handling all preparations.
Lesson Learned = The event you plan begins long before the first guest arrives and lasts long after the last one leaves. Make sure to include a pre and post event plan that can be executed easily and will help you build excitement and anticipation before the event and lasting memories after it’s done.
5. Your Last Event= Lesson Learned
It’s very important to have a meeting with yourself after each event you organize to reflect on what went right, what went wrong and what could have gone wrong. Create a few “zones” in which you can place your reflections and use them before you plan your next event.